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Love Quiz

Ancient Wisdom

LOS ANGELES

Asian Matchmaker in Los Angeles

Best Matchmaking for Los Angeles Professionals

Cassindy Chao Featured In


Cassindy Chao Featured In


Cassindy Chao Featured In

Begin Your Journey

Bespoke Intention & Lasting Love

Not ready to speak directly?

Begin Your Journey

Bespoke Intention & Lasting Love

Not ready to speak directly?

What a Goldman Sachs Banker Learned About Love | Matchmaker Cassindy at GMF

Looking for the best Asian matchmaker in Los Angeles? Cassindy Chao and her team at AWM Love work with professionals across LA — from Beverly Hills to Santa Monica, Pasadena to the South Bay — creating personal introductions that lead to love, marriage, and lasting partnership.

Cassindy Chao grew up in the South Bay — Redondo Beach and Palos Verdes — the daughter of Taiwanese immigrants and a third-generation Chinese matchmaker. I’ve worked in Cerritos and Anaheim and even helped out at my parents’ business for a year.

She knows Los Angeles, its communities, and its culture from the inside — and when to avoid the 405. A third-generation matchmaker with years of matchmaking experience and a background as a Goldman Sachs and JP Morgan investment banker, she brings a uniquely personal and professional touch to every introduction she makes in this city.

Who I work with in Los Angeles

It All Starts With Learning About You and….Who You’d Love to Meet.

My Los Angeles clients are professionals from Pasadena down to Costa Mesa and Irvine. They are in law, medicine, marketing as well as many in entertainment and, of course, the creative community. Many of my clients are first- or second-generation. Some of them have parents who ask them about their relationships — so I understand.

Why dating in LA is harder than it should be

It’s been tough too in Los Angeles with the economy and the fires, and it reinforces the importance of having a great partner. Los Angeles has no shortage of single people. That should make this easy. It doesn’t.

The city is 80 miles wide and organized around driving. Your real dating radius is far smaller than your zip code suggests. Someone in Manhattan Beach and someone in Silver Lake are theoretically an hour apart and practically living in different countries. So many people end up dating within a small bubble and that is their ecosystem.

Presentation is a profession here. I feel that there is an over-reliance on presentation — it’s one of the friendliest yet loneliest places. A great profile, a great first impression, a great story — this city is full of people who can do all three and still can’t sustain a relationship past month four.

And your social circle stopped growing around 32. Your friends are your colleagues. Your colleagues are in your industry. Your industry is a small town that happens to occupy a large one. It’s normal for social circles to be limited post-education, yet dating at work has its challenges — so where do we meet new people?

That’s the actual problem, and one that we regularly solve for our clients. We offer tactical solutions and matches, and we want to celebrate your success when you find your partner.


SAN FRANCISCO MATCHMAKING

What a Goldman Sachs Banker Learned About Love | Matchmaker Cassindy at GMF

Client Success Story

Recently, we were ghosted by our client and we are absolutely delighted.

His story is familiar — intelligent, hard-working attorney, age 38, who did not prioritize dating as he was building up his career. Then when it came time to date, he was a little rusty and perhaps even bashful. Aww, we just loved him so much, as we knew he is ready for a true relationship but his circle was limited and with his working hours he wasn’t going to meet his match in the wild.

We got to work

After a deep-dive about his values, his family background (emigrated from Taiwan), and his interest in someone who did not judge him, had similar interests and — very importantly — also enjoyed eating, we presented 6 matches and explained our rationale for each one. He chose 4 to go on first dates with. Those dates were hard to set up given locations in LA, but we avoided bad traffic hours and we found cute eateries for them to meet up in. As we iterated, he gave us his candid feedback and we found ways for him to up his game. Then the next set of dates — we presented 2 more and well, one of them worked — and he disappeared.

Well, not really. When we did catch up he shared about his upcoming plans and where they had gone away for the weekend. In his words — “She really does check all the boxes for me.”

Serving Los Angeles, Orange County and San Diego

I have family and connections from La Jolla to Huntington Beach, so we span from LA down through Orange County and Irvine to San Diego. We’ve hosted events from Studio City to Costa Mesa and more.

FAQs

Do you only work with Asian clients?

No. I'm a third-generation Chinese matchmaker — a 紅娘 — and that background and heritage shapes how I work. I take family, culture, and long-term compatibility seriously in a way most matchmakers don't. But my Los Angeles clients come from every background. What they share is that they are serious about finding a life partner and they are done leaving it to chance.

Do you only work with Asian clients?

No. I'm a third-generation Chinese matchmaker — a 紅娘 — and that background and heritage shapes how I work. I take family, culture, and long-term compatibility seriously in a way most matchmakers don't. But my Los Angeles clients come from every background. What they share is that they are serious about finding a life partner and they are done leaving it to chance.

Do you work across all of LA, or just the Westside?

All of it. My Los Angeles matches concentrate on the Westside and the South Bay — Beverly Hills, Santa Monica, Pasadena, Palos Verdes (where I grew up), Manhattan Beach — and I regularly work down into Newport Beach and Irvine. I grew up in Redondo Beach and Palos Verdes. This isn't a market I service from a distance.

Do you work across all of LA, or just the Westside?

All of it. My Los Angeles matches concentrate on the Westside and the South Bay — Beverly Hills, Santa Monica, Pasadena, Palos Verdes (where I grew up), Manhattan Beach — and I regularly work down into Newport Beach and Irvine. I grew up in Redondo Beach and Palos Verdes. This isn't a market I service from a distance.

What does a matchmaker in Los Angeles cost?

It depends on the search, but here are real numbers. My Date Concierge program starts around $20,000. Bespoke VIP matchmaking engagements run $45,000 to $200,000. Where a search sits in that range depends on how focused and how fast it needs to be. A search running across two or more of my cities, San Francisco, Los Angeles and New York, sits at the upper end, because it is effectively three searches held to one standard. For context: agencies typically run $10,000–$25,000, but you're buying a process and a shared database. Elite matchmakers running truly exclusive searches often start at $75,000. I sit in between, and I personally run every search. The frame I give clients: think of it as roughly nine months of your rent or mortgage. You'll spend that on where you live without a second thought. Who you live it with is the larger decision — for your happiness, your family, and honestly, your finances too. And I'll say this plainly: if you don't believe I'm the person who can find someone special for you, don't hire me. This only works when there is real fit and real care on both sides. That's what the first call is for, and it goes both ways.

What does a matchmaker in Los Angeles cost?

It depends on the search, but here are real numbers. My Date Concierge program starts around $20,000. Bespoke VIP matchmaking engagements run $45,000 to $200,000. Where a search sits in that range depends on how focused and how fast it needs to be. A search running across two or more of my cities, San Francisco, Los Angeles and New York, sits at the upper end, because it is effectively three searches held to one standard. For context: agencies typically run $10,000–$25,000, but you're buying a process and a shared database. Elite matchmakers running truly exclusive searches often start at $75,000. I sit in between, and I personally run every search. The frame I give clients: think of it as roughly nine months of your rent or mortgage. You'll spend that on where you live without a second thought. Who you live it with is the larger decision — for your happiness, your family, and honestly, your finances too. And I'll say this plainly: if you don't believe I'm the person who can find someone special for you, don't hire me. This only works when there is real fit and real care on both sides. That's what the first call is for, and it goes both ways.

Where do your matches come from?

This is the question everyone should ask. I have one of the strongest databases built up over years for my niche — highly educated, ambitious professionals — So many of them are not online or only sporadically - so, here are just 3 of my many sources: Alumni networks. Not just universities, but my own networks as a Goldman Sachs and J.P. Morgan alum. The rooms I build. I've hosted and organized more than 20 events — Ivy League socials in San Francisco and Hong Kong, private Bay Area mixers, and I've spoken twice at the Harvard Club of New York. Community. My volunteer work with Asian Health Services and the New York Asian Film Festival, plus media appearances including NBC News, bring me people who would never post a dating profile. I am not opening LinkedIn after you sign up. The network and experience already exists — that's what you're paying for.

Where do your matches come from?

This is the question everyone should ask. I have one of the strongest databases built up over years for my niche — highly educated, ambitious professionals — So many of them are not online or only sporadically - so, here are just 3 of my many sources: Alumni networks. Not just universities, but my own networks as a Goldman Sachs and J.P. Morgan alum. The rooms I build. I've hosted and organized more than 20 events — Ivy League socials in San Francisco and Hong Kong, private Bay Area mixers, and I've spoken twice at the Harvard Club of New York. Community. My volunteer work with Asian Health Services and the New York Asian Film Festival, plus media appearances including NBC News, bring me people who would never post a dating profile. I am not opening LinkedIn after you sign up. The network and experience already exists — that's what you're paying for.

How long before I meet someone?

Fairly quickly — a real database means I'm not starting from zero. That said, I care more that you date well than that you date fast. Before your first introduction we'll go over venues, timing, and approach so you show up at your best. In LA, where you meet someone says as much as what you say, and I'll help you get that right.

How long before I meet someone?

Fairly quickly — a real database means I'm not starting from zero. That said, I care more that you date well than that you date fast. Before your first introduction we'll go over venues, timing, and approach so you show up at your best. In LA, where you meet someone says as much as what you say, and I'll help you get that right.

I'm fairly visible in my industry. How private is this?

Completely. No profile, no photos circulating, no public activity anyone can stumble across. You are never listed anywhere, and I don't share your name with a potential match until there's a real reason to. Discretion is one of the main reasons accomplished people in Los Angeles work with a matchmaker rather than an app in the first place. I've built the practice around it.

I'm fairly visible in my industry. How private is this?

Completely. No profile, no photos circulating, no public activity anyone can stumble across. You are never listed anywhere, and I don't share your name with a potential match until there's a real reason to. Discretion is one of the main reasons accomplished people in Los Angeles work with a matchmaker rather than an app in the first place. I've built the practice around it.

I've been handling this on my own. Why bring in a matchmaker now?

You might not need to. Some people meet someone next month through a friend, and I'm glad for them. But in Los Angeles it's easy to assume the odds are already on your side. There are a lot of people here and you meet them constantly — which is exactly what makes the drift so easy. Meeting people is not the same as meeting the right one, and volume can feel like progress for years. Most of my clients come to me after some version of the same year: the apps deleted and redownloaded, two or three things that almost worked, and twelve months gone. That is the real cost of waiting. Not a missed person but (sigh) a repeated year. If what you're doing is working, keep going. If you've now had the same year twice, that's your answer.

I've been handling this on my own. Why bring in a matchmaker now?

You might not need to. Some people meet someone next month through a friend, and I'm glad for them. But in Los Angeles it's easy to assume the odds are already on your side. There are a lot of people here and you meet them constantly — which is exactly what makes the drift so easy. Meeting people is not the same as meeting the right one, and volume can feel like progress for years. Most of my clients come to me after some version of the same year: the apps deleted and redownloaded, two or three things that almost worked, and twelve months gone. That is the real cost of waiting. Not a missed person but (sigh) a repeated year. If what you're doing is working, keep going. If you've now had the same year twice, that's your answer.

A PRIVATE NEXT STEP

A PRIVATE NEXT STEP

Still deciding?

My background is unusual — third-generation 紅娘, Goldman Sachs and J.P. Morgan, Wellesley, and over 20 years of doing this. It's also what makes me good at the specific thing I do, which is connecting exceptional people. But being effective isn't enough on its own. There has to be fit, and there has to be care. If you don't feel that when we talk, I'd rather you know it early — and so would I. The first call is free, and it goes both ways.

Years of setting up Great Dates

Matchmaking Testimonials

“Our backgrounds were very similar, and we had a lot in common, yet we would not have met without her nudge. We fell in love the day we first met and we’ve been married ever since. Cassindy is our trusted friend for life!”

K.S. & B.N.

Matched Couple

Married

“I recommend this for anyone seeking to foster meaningful, long-lasting connections in the age of cell phones and social media.”

F.R.

Community Partner

Little Tokyo, LA

“Cassindy helped us to run a terrific program for bringing local business leaders together in Los Angeles Little Tokyo and had the audience building new and meaningful connections. She cares about community building.”

Kevin C

Coaching Client

In a Relationship

  • “Our backgrounds were very similar, and we had a lot in common, yet we would not have met without her nudge. We fell in love the day we first met and we’ve been married ever since. Cassindy is our trusted friend for life!”

    K.S. & B.N.

    Matched Couple

    Married

  • “I recommend this for anyone seeking to foster meaningful, long-lasting connections in the age of cell phones and social media.”

    F.R.

    Community Partner

    Little Tokyo, LA

  • “Cassindy helped us to run a terrific program for bringing local business leaders together in Los Angeles Little Tokyo and had the audience building new and meaningful connections. She cares about community building.”

    Kevin C

    Coaching Client

    In a Relationship

Featured In

NBC News Daily — Oct 2025
Everybody needs to have a dating portfolio

NBC News Daily — Oct 2025 Everybody needs to have a dating portfolio

Business Insider — How a Goldman Sachs Banker Became One of America’s Top Asian Matchmakers

NEWSNATION — Feb 2026 — We need to be open to meeting someone special

10+

Years of setting up Great Dates

Years of setting up Great Dates

40+

Events & Gatherings

Events & Gatherings

Events & Gatherings

60+

Happily Ever Afters

Happily Ever Afters

Happily Ever Afters

Our Services

Luxury Matchmaking Services

Luxury Matchmaking Services

Signature Service

Date Concierge

Get dating strategies and solutions to help improve your success. Ideal for post-divorce or difficult break-up situations, and unsuccessful dating patterns.

Personalised Strategy Sessions

Dating Profile Refinement

Ongoing Coaching & Support

Premier Service

VIP Matchmaking

Our premier service offers quality bespoke introductions. In-depth and personalized process requires our dedication and resources on behalf of our clients.

Curated Bespoke Introductions

Curated Bespoke Introductions

Dedicated Matchmaker Relationship

Dedicated Matchmaker Relationship

Comprehensive Compatibility Review

Comprehensive Compatibility Review

Begin your journey to a meaningful and lasting connection

Begin your journey to a meaningful and lasting connection

Gatherings

Coming soon: LA Cocktail Mixer

LA Cocktail Mixer

Studio City LA

Coming soon. Visit our events page for announcements, dates, and RSVP details.

Coming soon: LA Business Mixer

LA Business Mixer

Location to be announced

This events have already taken place. Thanks to everyone who joined us in 2025!

A PRIVATE NEXT STEP

A PRIVATE NEXT STEP

Ready to make room for someone remarkable?

Ready to make room for someone remarkable?

We help our clients find extraordinary matches and often move beyond old expectations, stereotypes, habits and blockers and make sure they are ready for their last (and best) relationship.

We help our clients find extraordinary matches and often move beyond old expectations, stereotypes, habits and blockers and make sure they are ready for their last (and best) relationship.

You must be at least eighteen (18) years of age to access or use AWM Love ("Service"). By using the Service, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into this agreement.

You must be at least eighteen (18) years of age to access or use AWM Love ("Service"). By using the Service, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into this agreement.

You must be at least eighteen (18) years of age to access or use AWM Love (“Service”). By using the Service, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into this agreement.

You must be at least eighteen (18) years of age to access or use AWM Love (“Service”). By using the Service, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into this agreement.